Classical Post® is a community celebrating people who create exceptional music.
Classical Post is produced by Gold Sound Media® — a boutique consultancy specializing in brand strategy and video-first marketing for classical musicians and performing arts organizations.
Meet Jonathan Eifert
Creator of Classical Post
A classical pianist by training, Jonathan Eifert created Classical Post® in 2018 because the best stories in classical music weren’t being told by the artists themselves. He wanted to build a platform where musicians, conductors, and composers could share the thinking behind their work — not just the performances, but the ideas, decisions, and instincts that shape their careers.
Long-form interviews and more than 250,000 people reached since 2018, Classical Post has featured conversations with Hilary Hahn, Klaus Mäkelä, the Danish String Quartet, Anna Clyne, and many of the most consequential artists working today.
Jonathan is also the founder of Gold Sound Media®, a brand strategy and video-first marketing consultancy whose work has powered 45+ million webcast views for the Van Cliburn International Piano Competition, the campaign for Awadagin Pratt’s STILLPOINT album that earned Jessie Montgomery a GRAMMY®, and led the GRAMMY campaign that earned the Miró Quartet their first-ever nomination. He holds a Master of Arts in Cultural Policy and Management from City, University of London and a Bachelor of Music from Cairn University. He is a member of the Recording Academy and is based in New York.
Follow Jonathan on Instagram.