Podcast Jonathan Eifert Podcast Jonathan Eifert

From the Stage to the Executive Suite: How James Roe's Career as an Oboist Prepared Him to Lead the Orchestra of St. Luke's

After more than two decades as one of New York City's busiest freelance oboists, James Roe decided to pivot his career. 

He packed up his oboe case, reed knife, and metronome to take on leadership positions at two of the ensembles he had regularly performed with. First he spent two years as president and CEO of the New Jersey Symphony Orchestra, before moving into his current role as president and executive director of the Orchestra of St. Luke's, where he's been since 2015.

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Podcast, Celebrity Artist Jonathan Eifert Podcast, Celebrity Artist Jonathan Eifert

Why Time for Three Is Itching to Do Classical Music Differently

In business, marketing strategies often revolve around defining your ideal customer. What specific interests and demographics do they represent? The more specific you are in your targeting, the better.

But Time for Three proves just how wrong that approach to building an audience can be. Performing their unique blend of Americana, modern pop, and classical music, the acclaimed string trio has grown a large fan base that defies demographics — people who are just as likely to listen to Brahms as bluegrass and the Beatles.

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